Hockey, theater tickets for prostate screenings

Pia Christensen

About Pia Christensen

Pia Christensen (@AHCJ_Pia) is the managing editor/online services for AHCJ. She manages the content and development of healthjournalism.org, coordinates AHCJ's social media efforts and edits and manages production of association guides, programs and newsletters.

Gary Schwitzer, professor at the University of Minnesota School of Journalism & Mass Communication and publisher of HealthNewsReview.org, writes about the Roswell Park Cancer Institute‘s promotion of its “Prostate Club for Men,” complete with prizes for men who discuss screening.

As Schwitzer points out, there is no mention of the potential harms of prostate cancer treatment or the fact that some prostate cancers grow so slowly that they never produce symptoms or become life threatening. Instead, the club says the screening is “quick and simple, and it could save your life.”

The club’s Web site even carries a message from a local anchorman urging men to be screened for prostate cancer, again, with nothing about potential harms.

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